During my involvement with Monniverse, I identified key friction points that affected the platform’s usability, clarity, and growth potential. These insights were categorized into four core areas for actionable improvement:
Product & Feature Clarity
• The platform lacked a clear and discoverable core offering - users couldn’t easily understand what Monniverse was or why it mattered.
• There was no consistent value proposition around content creation, engagement, or community participation.
• The v1 structure combined too many elements - art, NFTs, social mechanics - without a unified narrative or interactive flow.
UX & User Flow Gaps
• The user journey was fragmented, with disjointed entry points and unclear onboarding steps.
• Visual hierarchy was weak; essential CTAs like “Mint” and navigation items were buried in a noisy layout.
• The experience lacked onboarding guidance, there were no tooltips, walkthroughs, or tutorials to help new users get started.
Community & Engagement Weaknesses
• Community involvement was passive, there was no incentive loop to bring users back or encourage referrals.
• Discord lacked structure and culture; community building felt disconnected from the core product.
• Feedback loops were missing, there was no consistent system to gather and act on user insights.
Strategic & Structural Gaps
• The platform had no clearly presented business model, users and partners couldn’t see how Monniverse aimed to generate value.
• Token and NFT utilities were vague, with no clear earning paths, staking logic, or ongoing user benefits.
• The brand lacked a distinct voice, lore, and tone to differentiate itself in the Web3 ecosystem.
• There was no public roadmap, litepaper, or performance benchmarks - limiting alignment, visibility, and trust.
"Working with Ali has been the missing component in elevating my project professionally. Thanks to his extensive knowledge of the Web3, Monniverse has now been able to create a winning strategy and a much clearer roadmap. I would definitely recommend him to any startup founder!"
- Carla Monni, Founder & CEO of Monniverse
• Advised on the overall business thesis and authored the whitepaper to align with long-term goals and narrative clarity.
• Reviewed and refined the investor deck and business model for a more compelling story and better market positioning.
• Designed community incentive structures to support the tokenomics model, including advanced tracking through custom-built sheets.
• Provided strategic feedback on benchmarking and budgeting; also compiled a tailored list of investors active in adjacent verticals.
• Helped shape the internal team structure, defined roles, and prepared a retro-question set to maintain focus and investor readiness.
• Created and implemented a structured Discord server to streamline communication and support.
• Developed the initial social media strategy tailored to Monniverse’s target audience and creative tone.
• Proposed a multi-phase campaign concept to support the Monniverse v2 launch.
• Facilitated warm introductions through my network to support outreach, awareness, and potential partnerships.
• Contributed to shaping the core product direction and clarified the main user journey.
• Reported UX issues and proposed improved flow structures across key touchpoints.
• Designed wireframes for the main landing page and provided detailed feedback on the AI creation tool interface.
• Suggested multiple versions of the landing page to better communicate value and drive conversion.
• Mapped out a cleaner and more intuitive content creation flow for v2.
