What's Moseiki: Moseiki is a next-generation social media platform that blends Web2 usability with Web3 infrastructure.
Project Category: SocialFi
App Distribution: Mobile & Desktop (coming soon)
Time Period: Jan 2025 - Ongoing
Role: Advisor
Services: Web3 Strategy & Ops. - UX Audit & Opt. - Web3 Growth
What's Moseiki: Moseiki is a next-generation social media platform that blends Web2 usability with Web3 infrastructure.
Project Category: SocialFi
App Distribution: Mobile & Desktop
Time Period: Jan 2025 - Ongoing
Role: Advisor
Services: Web3 Strategy & Ops. - UX Audit & Opt. - Web3 Growth
Throughout my involvement with Moseiki, I identified multiple friction points in both the user experience and operational structure. These observations were categorized into key themes for actionable insights:
Onboarding & Access Issues
• Onboarding flow was buggy and poorly structured, the user journey was not linear or intuitive.
• Key sign-up methods like Gmail and Apple were missing, limiting accessibility.
• Handle minting was costly, lacked explanation, and created confusion due to the in-app currency payment step.
UX & Interaction Friction
• The feed included redundant UI elements that distracted from core actions.
• Post and comment layers (including “super comments”) were confusing, with missing visual cues such as verified badges.
• Notifications lacked categorization and didn’t offer redirection to user profiles or content.
• Tipping flow and NFT post creation were complex, with no decimal value input and unclear steps.
Incentives & Growth Mechanics
• The reward system was not habit-forming or compelling enough to drive repeat engagement.
• Referral mechanics were limited in design and reach.
• Participation in reward programs was complex and under-communicated.
Structural & Operational Gaps
• No Help Center or Discord structure to guide new users or support feedback loops.
• No clear whitepaper or business model diagram - the broader vision and ecosystem logic were unclear.
• Lack of benchmarking data to support growth hypotheses or product-market fit validation.
• Tokenomics was drafted but lacked stronger incentive alignment and emission.
Throughout my involvement with Moseiki, I identified multiple friction points in both the user experience and operational structure. These observations were categorized into key themes for actionable insights:
Onboarding & Access Issues
• Onboarding flow was buggy and poorly structured, the user journey was not linear or intuitive.
• Key sign-up methods like Gmail and Apple were missing, limiting accessibility.
• Handle minting was costly, lacked explanation, and created confusion due to the in-app currency payment step.
UX & Interaction Friction
• The feed included redundant UI elements that distracted from core actions.
• Post and comment layers (including “super comments”) were confusing, with missing visual cues such as verified badges.
• Notifications lacked categorization and didn’t offer redirection to user profiles or content.
• Tipping flow and NFT post creation were complex, with no decimal value input and unclear steps.
Incentives & Growth Mechanics
• The reward system was not habit-forming or compelling enough to drive repeat engagement.
• Referral mechanics were limited in design and reach.
• Participation in reward programs was complex and under-communicated.
Structural & Operational Gaps
• No Help Center or Discord structure to guide new users or support feedback loops.
• No clear whitepaper or business model diagram - the broader vision and ecosystem logic were unclear.
• Lack of benchmarking data to support growth hypotheses or product-market fit validation.
• Tokenomics was drafted but lacked stronger incentive alignment and emission.
Observations
Observations
What I did for Moseiki?
"We at Moseiki are thrilled to be working with Ali Tıknazoğlu as an advisor. His deep expertise in Web3 and social media UX, combined with his innovative perspective, has been invaluable to our growth. His forward-thinking approach and creative ideas have added tremendous value to our journey. Collaborating with him has been a truly rewarding experience."
- Erkan Gul, Founder & CEO of Moseiki
• Designed a comprehensive business model and supporting visual diagram.
• Refined and restructured the investor deck for better narrative and clarity.
• Authored the whitepaper to align with the company’s long-term vision and business goals.
• Improved the tokenomics model and developed enhanced tracking via Excel sheets.
• Built benchmarking sheets and compiled a list of investors active in similar verticals.
• Curated a list of premium handles (for KOLs, brands, and partners) to prevent future conflicts.
• Created and implemented a scalable Discord server structure for clearer support and community interaction.
• Designed the Help Center structure from scratch and wrote all foundational content.
• Designed a comprehensive business model and supporting visual diagram.
• Refined and restructured the investor deck for better narrative and clarity.
• Authored the whitepaper to align with the company’s long-term vision and business goals.
• Improved the tokenomics model and developed enhanced tracking via Excel sheets.
• Built benchmarking sheets and compiled a list of investors active in similar verticals.
• Curated a list of premium handles (for KOLs, brands, and partners) to prevent future conflicts.
• Created and implemented a scalable Discord server structure for clearer support and community interaction.
• Designed the Help Center structure from scratch and wrote all foundational content.
Web3 Strategy & Ops.
Web3 Strategy & Ops.
• Led the first NFT campaign (1,000 supply sold out in 5 seconds).
• Onboarded my own community to the app and initiated early traction.
• Secured partnerships with key creators and structured personalized referral campaigns.
• Redesigned the reward mechanism to promote habit-forming engagement.
• Optimized the referral system to trigger stronger network effects.
• Designed a long-term marketing strategy to sustain growth momentum.
• Created and managed the “Monad Campaign” to activate targeted user cohorts.
• Supported a re-engagement campaign with email marketing to the waitlist.
• Led the first NFT campaign (1,000 supply sold out in 5 seconds).
• Onboarded my own community to the app and initiated early traction.
• Secured partnerships with key creators and structured personalized referral campaigns.
• Redesigned the reward mechanism to promote habit-forming engagement.
• Optimized the referral system to trigger stronger network effects.
• Designed a long-term marketing strategy to sustain growth momentum.
• Created and managed the “Monad Campaign” to activate targeted user cohorts.
• Supported a re-engagement campaign with email marketing to the waitlist.
Web3 Growth
Web3 Growth
UX Audit & Opt.
UX Audit & Opt.
• Redesigned the onboarding flow to reduce drop-off, because if you lose users there, you’ve already lost them.
• Created wireframes proposing improvements across several key areas of the app
• Notification, Tipping a post, Tipping a User, Verifying Handle, Profile
• Conducted a full UX audit and documented all critical bugs and friction points.
• Participated in product meetings to present UX pain points, potential fixes, and their impact scenarios.
• Requested necessary dashboards to check user's behavior analytics and management.
• Redesigned the onboarding flow to reduce drop-off, because if you lose users there, you’ve already lost them.
• Created wireframes proposing improvements across several key areas of the app
• Notification, Tipping a post, Tipping a User, Verifying Handle, Profile
• Conducted a full UX audit and documented all critical bugs and friction points.
• Participated in product meetings to present UX pain points, potential fixes, and their impact scenarios.
• Requested necessary dashboards to check user's behavior analytics and management.
